Definition: The factor or consideration (value) presented by a seller as the reason that one product or service is different from and better than that of the competition.

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product […]

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This is a pretty cool video uploaded by “Open Air Cinema” on VIMEO; video-documenting a time-lapse of the set up of an inflatable outdoor movie screen!! This screen was inflated in Kenya as part of the: Google/Field of Dreams initiative.

Remember Inflate Africa has a HUGE range of Read More

PPAI’s latest research video reveals that promotional products are the hands-down winner when it comes message recall—generating a 15-50% higher consumer recall rate than TV, print and online advertising!

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